Wilkes University’s Marketing and Communications Department Internship and Graduate Assistantship (Live Work)
During my time with Wilkes University’s Marketing and Communications Department, I gained valuable insights into research and trend analysis, allowing me to create designs that resonate with consumer interests. I had the opportunity to collaborate across various departmental sections, including web services and the design team, with a particular focus on social media design. My responsibilities included conducting keyword research, performing data analysis, refining my design skills, and managing ad campaigns on platforms such as Google, Facebook, Spotify, Hulu, and Snapchat. This experience deepened my understanding of the research-driven approach to design and marketing, enhancing my ability to optimize projects based on target market insights and objectives.
Snapchat Rebrand Ads
As part of the creative services team, I contributed to the development of Snapchat ads following the university’s 2022-2023 rebrand. This project enabled me to enhance my skills in Adobe After Effects and illustration. Using Procreate, I crafted custom graphics over images tailored to each major, then transferred these files to After Effects for animation, creating a cohesive, dynamic ad. The completed ads ran on Snapchat throughout the school year, supporting the university’s refreshed brand presence on digital platforms.
Wilkes Admissions Gear
In this project, I had the opportunity to design a logo for the Wilkes University Admissions Department, intended for use on shirts and sweatshirts worn by student ambassadors and staff. This design aimed to unify and represent the department’s brand identity across team apparel.
Posters
MA in Teaching Poster
n this project, I was tasked with designing a poster to promote Wilkes University’s MA in Teaching graduate program. Adhering to the university’s brand guidelines, I incorporated brand elements to craft a design that is both engaging and visually appealing, effectively capturing the program’s essence.
I was tasked with designing a poster to promote an upcoming virtual alumni panel hosted via Zoom. Following Wilkes University’s brand guidelines, I integrated key brand elements to create a design that is both captivating and inviting, effectively engaging the audience and enhancing the event's visibility.
Alumni Panel Zoom Talk Poster
ESports Poster
In this project, I created a promotional poster for Wilkes University's newly launched ESports program during my time as a Graduate Assistant. I aimed to design an engaging, student-focused poster that would capture interest and excitement. To ensure consistency with the university's identity, I adhered closely to brand guidelines while incorporating a fun, energetic design.
Taste of Wilkes Event Poster
I designed a promotional poster for the annual Taste of Wilkes event, a campus tradition where students, faculty, and staff share homemade dishes, with all proceeds supporting the United Way. Using the pre-existing event logo, I incorporated it into a cookout-themed design, adding a picnic table-style border and creating custom illustrations to enhance the event's inviting, community-focused atmosphere.
WilkesU Instagram Posts
While working in the Wilkes University Marketing and Communications Department, I developed numerous social media graphics for the university's official Instagram, adhering closely to brand guidelines and utilizing brand assets as needed. Given significant creative freedom, I crafted posts with a fresh perspective, gaining valuable experience in designing for social media within a reputable academic institution. This role allowed me to deepen my skills in both brand-aligned design and effective social media engagement.
