SHOOT • SCORE

SHOOT • SCORE

SHOOT • SCORE

LIVE

LIVE

LIVE

24—17

24—17

24—17

ISO 400 • 1/500

ISO 400 • 1/500

Islanders Jersey Reveal

Islanders Jersey Reveal

Date

Client

Capital City Islanders

Services

08 Creative Direction

03 Photography

02 Social Graphics

Description

The Capital City Islanders needed a standout way to reveal their new jersey heading into season two — something that felt like a real event, not just a product shot. It was my first time running a reveal like this, working with just one other person on-site to toss and hold the jerseys while I shot. I borrowed the visual language of pro-team jersey reveals — tight detail shots, texture, the jersey caught mid-motion against the sky — to give a semi-pro team a reveal that felt bigger than expected. The post reached 2,630 accounts and pulled 7,557 views, with over half the traffic coming from Stories shares, a sign fans were actively passing it along rather than just scrolling past it.

Woman in hat and boots squats in a green field.