SHOOT • SCORE

SHOOT • SCORE

SHOOT • SCORE

LIVE

LIVE

LIVE

24—17

24—17

24—17

ISO 400 • 1/500

ISO 400 • 1/500

2026-27 Budget Designs

2026-27 Budget Designs

Date

Client

The Office of Governor Josh Shapiro

Services

05 Brand Identity

04 Campaign Visuals

08 Creative Direction

Description

This was my first major project with the Governor's office: designing the cover and supporting social graphics for the 2026-27 budget, timed to America's 250th anniversary. The brief called for something that stood out from the office's past budget covers, which had always been simple and text-heavy, while still reading as official — a tricky balance given how visible the budget rollout is across the Commonwealth. I built the identity around the 250th anniversary theme, using it to carry policy content — minimum wage comparisons, cannabis legalization, budget signings — that's normally dry and hard to make people stop and read. The approach paid off: individual posts in the series pulled as high as 28.7K likes and 3,212 comments, well above typical engagement for policy-explainer content.

One Week budget campaign graphic for the Commonwealth of Pennsylvania