As the sole creative for the Capital City Islanders, I was responsible for building the club's entire social media presence from the ground up during their inaugural years, working within a small team where I owned most of the visual output myself. The goal was to give a semi-pro, first-year club the same polish and content quality as a professional organization — from championship graphics to game-day content — to boost engagement and put the Islanders on the radar in a market full of bigger, more established teams. I leaned on high-contrast, energetic design (bold typography, dynamic photo compositing, motion) to make moments like the club's UPSL Northeast American South Championship win feel as big as the win actually was. Over a 90-day span, the account generated 220,590 views and reached 22,462 accounts, with over half that reach coming from non-followers — proof the content was breaking beyond the Islanders' existing fanbase and pulling in new eyes.